WHAT PROBLEM WILL WE SOLVE THIS TIME?
Smart communication in multicultural context. Using design thinking to build advantages of cultural diversity in business communication.
During the International Week participants will use the design thinking method. The final product of the work will help to improve their communication competences that are crucial in the international business environment. It will not only help to solve communication problems – it will help to transform potential problems into an added value.
WHAT IS DESIGN THINKING?
Design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, design thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
The five phases of design thinking are as follows:
- Empathise – with your users,
- Define – your users’ needs, their problem, and your insights,
- Ideate – by challenging assumptions and creating ideas for innovative solutions,
- Prototype – start creating solutions,
- Test – your solutions.
WHAT WE OFFER?
A week of attractions in an international environment.
- Cooperating in multinational teams
- Visiting TOP companies in the region
- Sightseeing our medieval city
- Tasting regional cuisine
- Experiencing gingerbread surprise
- Improving language skills including the crash course of Polish
- Making new friends from different countries
WHERE ARE WE?
Torun, Poland.
The city of Torun is one of the most easily recognizable and most famous cities in Poland. The city has an abundance of historic buildings and monuments in the Gothic architectural style.
Toruń is the Polish city with the second highest number of retained, authentic historic monuments. The authenticity of the medieval and Gothic skyline of Torun was one of the main arguments supporting the decision to add Toruń to the UNESCO List of World Heritage Sites in 1997.
OUR FACULTY
The Faculty of Economic Sciences and Management is the only public school in Poland accredited by Association to Advance Collegiate Schools of Business (AACSB).
Currently, only 5% of all business schools in the world hold an AACSB accreditation including.
Receiving AACSB Accreditation means that a given institution is able to achieve a rigorous set of quality standards defined by AACSB International. The AACSB Accreditation standards challenge post-secondary educators to pursue excellence and continuous improvement throughout their business programs.
DETAILS
- WHEN? October 22-26, 2018
- WHERE? at the Faculty of Economic Sciences and Management, Nicolaus Copernicus University in Torun, Poland
- HOW MUCH? Accommodation in the University Hotel: approx. 80 PLN (incl. breakfast)/per day
Lunch at Faculty is included (Monday-Friday) Meal in the City Centre: approx. 20 PLN Travel costs: depending on a distance.
CONTACT
Do you need more information? Send us e-mail: international.econ@umk.pl